A national marketing campaign, This is amazing, This is Durham, has been launched to encourage visitors to enjoy the county’s heritage attractions through a series of amazing experiences.
This is amazing, This is Durham is a campaign set up by destination marketing organisation Visit County Durham, in partnership with Beamish Museum, Durham Cathedral and Durham University, with the aim of showcasing the county’s heritage attractions, activities and events to help drive overnight stays.
Sally Dixon, Assistant Director Partnerships and Communications at Beamish, said: “Visit County Durham has a track record of delivering innovative campaigns that inspire people from far and wide to visit the North East.
“This campaign, with its focus on unique experiences, is a particularly good fit for us at Beamish, and we’re looking forward to working with the team to showcase the immersive ways in which visitors can experience the fascinating past of the North East of England when they visit the museum.”
Beamish provides a variety of ways for visitors to experience the heritage of the region, from our friendly costumed engagers who always have a story or two to tell, to hands-on activities and events. We also offer a range of traditional experiences, giving people unique opportunities to engage with history – from learning to drive a tram or a steamroller to traditional bread making.
Michelle Gorman, Managing Director of Visit County Durham, said: “Visitors are always looking for something new, and this campaign highlights how the county’s fascinating past is animated by ‘don’t miss’ experiences at award-winning attractions.
“From climbing the 325 steps and taking in the breathtaking views from the top of Durham Cathedral’s Central Tower, to getting hands on with history at Beamish, The Living Museum of the North, we’re inviting visitors to bring the county’s past to life through unique activities, appealing to families and a younger millennial audience”.
The campaign showcases a range of historic experiences, including the new 1950s welfare hall at Beamish, guided tours of UNESCO World Heritage Site Durham Castle, the story of the world’s first railway town at Locomotion and the year-round programme of world-class exhibitions at The Bowes Museum.
In addition, the campaign, which will run until December 2019, also showcases accommodation, activities and many more attractions that make the county such an appealing destination.